Looking for a cheap artists that draws big? To most colleges, this is a mythological concept, but there's a way to make this a reality: BOOK LOCAL! There are many local artists and bands out there that have great live music and draw well. Even better, they typically will confirm a show for under $500.
Here's the lesson for the day:
"Bringing in a great sounding band that costs more money does not equate to improved concert attendace."
People are more likely to go out and hear an artist they are familiar with than go and see a bunch of strangers. Local artists often have draw from friends, family, and a locally grown fan-base... even if they aren't the highest caliber musician.
Get this lesson down and then we'll talk in a month. To go local is a strong step forward in strengthening your concert branding– but keep in mind that if you stay only local, you will eventually run your concerts dry. We'll explain next time. Over and out.
Emcee: HEATH MCNEASE
Album: Straight Outta Console : The Nintendo Thumb Mixtape
Guest Appearances: PLAYDOUGH & RED CLOUD
Video: SPIRIT JUICE STUDIOS